In this fall 2014, Austria confirms its position as one of Europe's leading destinations for events organization. While Vienna is a proven success, having hosted major medical conventions, Salzburg has also benefited from strong attendance at fairs and conventions. In September, the country's hotel industry posted some of the strongest growth in Revenue per available room in Europe.
The traditional engine for business tourism in Austria, Vienna once again drove the country's growth upward. in September, tourist activity in the city was boosted by a 2% increase in international arrivals, with 452,836 foreign tourists, most of whom were attending the different congresses being held in the capital. The medical profession is a leader with the annual meeting of the EASD (European Association for the Study of Diabetes) September 15 to 19 and the International MEN (Multiple Endocrine Neoplasia) Conference September 25 to 27. Medical and scientific events are an important source of revenues for the sector and represented 20% of events organized in Vienna in 2013.
Thanks to this fall calendar with major medical events, Vienna's hotel market gained steam. Supported by 3.1 points improvement in the occupancy rate, the 10.4% increase in average daily rates made it possible to achieve 14.4% growth in the Revenue per available room.
The city of Salzburg also did well and made a good contribution to the strong growth of Austria's market in September. Hoteliers in the city benefited from a dynamic events calendar, with record attendance at the Euro PM 2014 Congress and Exhibition. Their RevPAR increased by 13.2% due to a 6.5 point increase in occupancy rate combined with a 4.2% increase in average daily rates.
Good results in September strengthened the positive trend observed in the country since the beginning of the year. On the first nine months, the Revenue per available room grew by 5.2%, supported by the 3 point increase in occupancy rate and 0.9% increase in average daily rates. Austria is thus reassured by its position as a European and global destination, with Vienna ranking third in the 2013 listing of the International Congress and Convention Association (ICCA).
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