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Trends

November 2016: Results have improved overall for Europe's hotels

Compared to November 2015, the sector's European professionals post overall improvement in their results. This upturn may be observed across all sectors and also in terms of occupancy and average daily rates. This positive year-end trend may be explained in part by a comparatively bad year in 2015.

European hoteliers posted a RevPAR up by +4.9% in November 2016, due to a rebound in the occupancy rate by +3.2 points and a stable average daily rate compared to November 2015. All hotel ranges benefit from this improvement, and more particularly the midscale segment that posts a RevPAR up by +6.9%. This month the upscale segment has observed an increase in its RevPAR (+3.4%) driven by an increase in its occupancy rate (+2.8 points).



In general, all European countries - with exception to Italy because of its particularly full events calendar in 2015 (Venice Biennale, MilanExpo), and Luxembourg - post positive indicators.

The best results go to Portugal where the RevPAR is up significantly by +24.9%, through a combined increase in occupancy rate (+5 points) and average daily rate (+14.9%). Greece also posted a strong increase in its indicators; its RevPAR is up 23.5%. Hungary and the Czech Republic also post fine results: their RevPARs are up respectively by 14.6% and 14.0%, a dynamic that has grown stronger in recent months. Poland is continuing in this direction with double-digit growth, and a RevPAR up by 10.4%. Spain, the United Kingdom and Germany also did well with RevPAR's up by 9.8%, 8.7% and 5.7% respectively.

While their figures were down in the first months of the year, France and Belgium both post results that are up in November, which may be explained by a November 2015 that was particularly hard hit by the terrorist attacks in Paris and Brussels with repercussions on French and Belgian markets.

Compared to November 2015, on the first eleven months of the year, hoteliers throughout Europe have posted slight improvement in their RevPAR by +0.5%. Only the upscale category has posted any drop in this indicator (-0.6%). Three countries posted double-digit growth: Spain (RevPAR: +12.6%), Portugal (RevPAR: +11.1%) and Poland (+10.3%). The trend grew over the months and strengthened the positive dynamic in these countries. The United Kingdom and Austria, meanwhile, present a RevPAR up slightly by 1.3 and 1.0% respectively. Belgium (RevPAR: -13.4% on the period from January to November 2016), France (RevPAR: -5.3%), Italy (-6.1%) the Luxembourg (RevPAR: - 1.2%) had a difficult 2016, while the other countries, especially Germany (+4.4%) followed an uptrend.

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