Access the main content


May 2015: extended weekends do not make every French hotelier happy

In May, the French hotel industry has seen its performances stagnate relative to those of last year. The exceptional number of extended weekends this year (1st and May 8th having been Fridays, in addition to traditional Ascension Thursday and Pentecost Monday that was in May this year) logically penalized Ile-de-France and business locations, while the Province hotel industry, particularly on the coast, recorded a RevPAR increase. Since the start of the year 2015, the trend still remains positive for the French hotel industry, despite the further slowdown in May.

Tourists were nevertheless almost as numerous as last year to stay in hotels on the territory and enabled the occupancy rate to record a slight increase of 0.4 points compared to May 2014 (68.5%). The 0.6% drop in the average price (89.3 euros) is thus solely responsible for the 0.1% decline of revenue per available room (RevPAR) over the month. However, it remains close to 61 euros. While the super-economy (+0.1% in RevPAR) and upscale categories (+0.5% in RevPAR) resisted, it is the economy (-0.4% in RevPAR) and midscale segments (-0.7% in RevPAR) that pulled down the overall results.

Monthly results of hotel chains by category, May 2015

The number of extended weekends that occurred in May, higher than last year, did not promote business travels, which are an important part of the hotel activity in the capital. Parisian establishments recorded a 3.6% decline of their revenue per available room, due to the fall of 2.7 points in occupancy and of 0.5% in the average price, despite the beginning of the Tennis Internationals of Roland Garros from the 24th. Same story in Ile-de-France, where the RevPAR decrease reached 4%. Conversely, the large number of non-working days in May has allowed province hoteliers to improve their performance, through dynamic domestic leisure tourism. Establishments located outside the Ile-de-France have been able to increase their RevPAR by 3.3%, thanks to improved indicators: +1.3 points in occupancy and +1.2% in average price. Some cities have benefited from the organization of annual events, like the traditional Cannes Film Festival as well as the feria and the Nimes Roman Games.

Monthly results of hotel chains by category, January to May 2015

After a moderately performance for the month of April, May marks a certain slowdown in the hotel performance growth observed since the beginning of 2015. It nevertheless maintains itself in the black with a 1.1% increase in revenue per room available on the first five months of the year, due to the 0.4 point improvement in occupancy and 0.5% in the average price. The first results of June and the favorable impact on the month of July of the calendar shift of Ramadan (ending earlier this year), seem however to presage a return to a more favorable trend in the coming months, especially since while the French recovery is still undergoing some turmoil, growth in Europe is for its part still steady.

This article was published over a month ago, and is now only available to our Premium & Club members

Access all content and enjoy the benefits of subscription membership


Already signed up?

An article

Buy the article

A pack of 10 articles

Buy the pack

Vous avez consulté 10 content. Go back home page or en haut de la page.

Access next article.

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?