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March 2015: Europe's hotels continue to bud

Growth at Europe's hotels appears to have established itself for the long term, showing new growth progress in results in March.

During this period, tourists were more numerous this year than last at the continents' hotels, allowing for 2.3 point growth in the occupancy rates to more than 65%. This improvement in occupancy took place as the average daily rate rose by 3.4% to 87 euros. The Revenue per available room (RevPAR) naturally followed the same uptrend and came close to 60 euros, or 7.2% more than last year in the same period. Growth is quite well distributed across the different hotel categories, producing a nearly 7% increase in the RevPAR in the economy, midscale. Only the budget segment showed more moderate growth in its by around 2.3%.



Monthly results of hotel chains by category
March 2015



Data per country further confirms the essential trends observed for several months, meaning growth throughout nearly all the countries, although it was faster in Southern and Central Europe. After a slump in February, Spain renewed growth with the arrival of spring. Hoteliers in the country fully benefit from a favorable events calendar, with the organization of several biennial events in Barcelona and Madrid, and have registered 21.4% growth in their RevPAR, driven by the 16.4% increase in average daily rate. Portugal (+18.7% RevPAR) and Italy (+3.1% RevPAR), meanwhile, continued their upcycle. Hotel activity in Central Europe was marked by strong growth in the RevPAR in Hungary (+13.3%), which continued to benefit from its price appeal, and the Czech Republic (+13.4%), which organized the European Athletics Indoor Championships. Poland is another destination with double-digit growth in its RevPAR, up by 10.2% in the country despite the 0.7% drop in the average daily rate. all other destinations studied were able to make their hotel indicators progress, with exception to the Netherlands where the 3.3% drop in average daily rate had a negative impact on the RevPAR (-1.1%) despite 1.5 point improvement in the occupancy rate.



Results in March boosted growth on the sector since the beginning of the year. On the first three months of 2015, Europe's RevPAR was up by 5.5% thanks to 1.7 point growth in the occupancy rate and 2.6% growth in the average daily rate.

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