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Malaga takes advantage of the four seasons

The efforts made by the city's authorities to make the destination all-season appear to have paid off considering 2014's record results in terms of both occupancy and hotel activity.

Malaga is cultivating its tourism business and harvesting benefits. In 2014, hotels in the Andalusian city welcomed more than a million travelers, "a new record" according to Julio Andrade, deputy Mayor Malaga in charge of Tourism. The number of tourists is growing by 7.5% with respect to the year 2013 and goes beyond forecasts made earlier in the year. Close to 2.1 million stays were realized on the period, another record figure according to authorities, and the average length of stay is 2.07 days, or the highest in Spain after Barcelona.

According to the deputy mayor, these results are due to the dynamism of international clientele and the recovery of the national market that had been hard hit by the economic crisis the previous year. The increase in foreign and domestic arrivals is thus greater than 7%, with more than 430,000 national visitors and more than 530,000 international tourists. In terms of nationalities, the Chinese market is the one with the strongest growth (56.7%), ahead of Poland (27.3%), the Czech Republic (24.4%), Italy (21.1%), the United States (21%), Denmark (20%), Switzerland (14.9%) and Brazil (14.7%). The primary supply markets nonetheless remain the United Kingdom, Germany, France, Italy and the Baltic States.

Thanks to record arrivals, the city's hotels ended 2014 on an uptrend, as shown by data published by MKG Hospitality. On the first eleven months of the year, the city's occupancy rate reached 4.6 points while the average daily rate reached 5.4%, for 12.4% growth in the Revenue per available room (RevPAR).

The positive results for tourism in Malaga is also due to the adjustment of the tourist seasons by the city's authorities, who organized exhibitions and conventions and implemented a cultural and tourism agenda spread out over the year. The home of Picasso, Malaga affirmed itself as a cultural destination positioned on the short stays city-break segment.

Also read:

  • Madrid hotel performances: Back in the race
  • Andalusia: Bullish trends in the land of corrida
  • Length of stay: Spain in the lead for keeping its visitors longer
  • New record for Spanish tourism


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