Access the main content


June 2014: the recovery of the European hotel industry continues.

After a promising month of May, the sky remains clear for the European hotel industry whose indicators have remained stable in June, compared to last year.

The occupancy rate has recorded a slight increase of 0.3% and 0.1% for the average prices. The sum of this two indicators allows for the Revenue per available room (RevPAR) to be marginally better than last year, with an improvement of 0.5%. These performance indicators have been increasing since the beginning of the year. This month, it was however slowed down by the poor performance of the budget and economy segments, whose Revenue per available room has decreased by 0.4% and 0.3% respectively. In contrast, RevPAR for the midscale and upscale categories have increased by 0.7% for the both segments.

Europe's performance has been particularly impacted by the decline of the activity in some destinations, which have been playing an important role in this sector since the beginning of the year. This is the case for Germany (-4.8% RevPAR), Austria (-2.1% RevPAR) and Portugal (-2.5%). Meanwhile, France's performance is less compared to the continent's, with a decline of 1.8% of its revenue per available room. Other destinations have benefited from the organization of one-off events, such as the United Kingdom (+3.3% RevPAR) where took place for example: the Team Athletics European Championships and the Birmingham Aviva British Grand Prix. These sports events have also been favorable for the Italian hotels industry (+5% RevPAR) with the Compeed Golden Gala in Roma, and moreover they have also benefited from the organization of the Venice Biennale. Finally, while Maastricht has been presenting its automobile show, the Dutch hotel sector have seen their RevPAR increase by 6.4%. The best increase in revenue per available room which has been noted this month, comes from Denmark (+11%). Even if the recovery of European hotel indicators has slowed down in June, the performance of the sector remains encouraging throughout the first semester. The revenue per available room has improved by 2.4% over the period, due to an increase in the occupancy rate by 1.3% and an improvement of 0.3% on the average price. The growth of the European indicators is driven by the increasing occupancy rates, while average prices are slowly coming back on a positive trend.

This article was published over a month ago, and is now only available to our Premium & Club members

Access all content and enjoy the benefits of subscription membership


Already signed up?

An article

Buy the article

A pack of 10 articles

Buy the pack

Vous avez consulté 10 content. Go back home page or en haut de la page.

Access next article.

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?