With a net increase in hotel chain supply by +4%, figures are in line with those of international tourism. Brands are a powerful driver of hospitality renewal with an obvious shift towards new generations. Concepts are multiplying and appearing on almost every continent.
Each continent has a different reality contributing to this +4% growth. Europe, Africa and Middle East all stagnate around a +1% growth rate for hotel chains, while this figure is doubled in North America; the source of the increase comes from Latin America, including the Caribbean, with a +5.2% rise, and the Asia-Pacific area which is still experiencing a boom for local brands (+8.6%) notably due to groups that now rank among the world’s leaders: Jin Jiang, BTG Hotels, Huazhu. It is mostly thanks to their dynamism that global growth has been more or less +4% for 3 years, following a long slow period.
The global supply of hotel chains is more or less divided into three parts: Budget/Economy; Midscale; Upscale/Luxury. The faster a country’s economic development, the larger the market share of the budget range with the creation of a real domestic market. This phenomenon is ongoing in Latin America and the Middle East. Paradoxically, China is experiencing the exact opposite with an amazing boom in midscale brands on the domestic market, which accounts for the increasing power of the middle class. These different segments of hotel chains also have differing growth rates. For a few years, the Budget (+6.1%) and Economy (+4.4%) segments have taken the lead, while the other two presented more modest results: Midscale (+3.7%) and Upscale (+3.8%). The Luxury segment improves thanks to opportunism: +2.5%.
TOP TEN HOTELS CHAINS WORLDWIDE: NEW GROWTH AMONG CHINESE BRANDS
Faithful readers of our rankings will observe that the title of this year’s analysis of the ranking of hotel chains worldwide is the same as last year’s. There is a good reason for this: the two noteworthy changes in the ranking are due to two chains climbing up a notch each: Home Inns, by the group BTG Hotels, and HanTing, by the group Huazhu (China Lodging Group).
With the rapprochement of its two leading brands, Holiday Inn and Holiday Inn Express, IHG once again ensures its leading position in the ranking of hotel chains worldwide. But how long will that last? The growth rate of the challenger following on IHG’s heels is not on a par with that of the leader. Whereas Holiday Inn and its derivative Holiday Inn Express grew by +3.1% in net volume of new rooms to flirt with 480,000 units worldwide, its rival Home Inns made an +11% leap and is on the verge of surpassing 300,000 rooms in operation. The gap between the two is still wide but narrowing quickly.
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