Hard Rock Hotel announced the opening of its first hotel property in the British capital in 2018, after completing the conversion of a West End hotel.
Hard Rock Hotel London, slated to open during summer 2018, will replace the Cumberland Hotel. The property is located near the iconic Marble Arch, where Oxford Street and Hyde Park meet. In order to develop its latest address, the group partnered with glh Hotels, a company operating 15 hotels in London. The 900-room property will offer a restaurant, a speakeasy bar, a spa, a boutique, as well as a lounge where concerts will be held.
"From our foundation in 1971 with the opening of the first Hard Rock Cafe in London to the many days and nights spent at the legendary Hard Rock Calling festival in Hyde Park, London has always been a special city as the birthplace of our brand," said Hamish Dodds, CEO at Hard Rock International.
After confirming the upcoming opening of Hard Rock Hotel New York (slated for spring 2019), the group keeps expanding across Europe. A first Berlin property, the Hard Rock Checkpoint Charlie, is expected to debut in 2020. Owned by the Seminole Tribe of Florida, Hard Rock International is present in 69 countries with 164 cafes, 23 hotels and 11 casinos.
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London on the verge of a new occupancy record in 2015
Hard Rock Hotels prepares to go to Upstate New York
Hard Rock acquires a second address in Spain
Hard Rock International announces first address in India
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