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Hamburg grows its hotel supply, but maintains occupancy rates

Despite many new properties that expanded the hotel supply in 2015 or will join it in 2016, Hamburg's hotels continue to post some of the highest occupancy rates among Germany's major cities.

The leading German port of Hamburg is historically a major economic and cultural center with close to 1.8 million residents. The Hanseatic city is a must-see destination that each year attracts many domestic and international tourists – not all major German cities are so lucky. Leisure travelers come to Hamburg to enjoy its unique heritage, such as its many canals and its rich cultural offer and night life with which only Berlin, today’s capital, can rival. The city is also the headquarters for two soccer teams, the rivals FC Sankt Pauli and Hamburg SV, and their stadiums can accommodate 29,000 and 57,000 spectators.

Business tourism remains strong, even if the famous port of Hamburg is far from being the only engine for local economic activity. Many companies have opened offices in the city state, particularly in the building and heavy industries (Airbus, Blohm + Voss, etc.), as well as publishing and media: the groups Axel Springer AG, Bauer Media Group, Gruner + Jahr, HanseNet, Norddeutscher Rundfunk all have offices in the city. In addition to local press, which is particularly active, the national papers Der Spiegel and Die Zeit are also based  in Hamburg.

In terms of infrastructure, the city is a major hub for railway, river and highway hub for Northern Europe, its geographic location makes it a real port of entry for Scandinavia and the Baltic Sea. All these factors make it possible to guarantee Hamburg significant dynamism in terms of its economy and tourism year round, to the benefit of its hoteliers. The port city is now the number four hotel market in the Federal Republic of Germany, after Berlin, Munich and Frankfurt. The conurbation’s supply includes a little more than one hundred hotel properties and hotel chains, for a capacity of close to 17,500 rooms.

Hamburg’s market stood out for the opening of several properties in 2015. The 275-room InterCityHotel Hamburg Dammtor-Messe opened its doors last December near the Convention center – it is the brand’s third address at the destination. With close to the same capacity –254 rooms– the Ramada Hotel Hamburg City Center settled near the central train station: the address also has several spaces for conferences, as well as a panoramic bar. Not far from there, the emblematic Reichshof Hamburg hotel joined Curio – A Collection by Hilton in July 2015. The young brand’s first property in Europe, this recently renovated historic address was the biggest hotel in Germany when it opened in 1910. With a capacity of 278 rooms, it allows Hilton Worldwide to make a noteworthy arrival in the destination.

As far as smaller capacity hotels are concerned, the German group Novum added a new address to its portfolio in Hamburg, making it the operator’s 17th hotel in the agglomeration. The property Novum Hamburger Sporthotel is located northeast of the city center and offers a capacity of 20 rooms. A partner of the Hamburg football federation, the hotel is adjacent to athletic fields and a bar that airs matches for many competitions, with Bundesliga in the lead. The group 25hours Hotels has opened a third property in the destination with the 25hours Hotel Hamburg Altes Hafenam, that it developed through the conversion of the former Office for Electricity and Harbour Construction. This 49-room property with its marine accents is located near the U-Bahn station Überseequartier and the Hamburg International Maritime Museum.

Hamburg’s hotels posted positive results, although growth was largely beneath the federal average in 2015, particularly due to a more limited increase in occupancy rate (+0.3 points with respect to the previous year); their occupancy rate is already the highest among Germany’s major cities, with 79.3% occupancy rate across the year. this trend made it possible for hoteliers to manage their commercialization better, average daily rates are up 2.7% over 2014. Hamburg’s hoteliers are now able to boast the best Revenue per available room (RevPAR) in Germany after the invincible Munich, with 3% growth over last year.

This growth has undeniably encouraged the ambitions of hotel groups, and many openings will further strengthen the destination’s hotel supply in 2016. Several brands have already planned to open their doors in the course of the year: among these new developments are the addresses B&B Hotel City Ost - Berliner Tor (159 rooms), Novum Hotel City East (120 rooms), Hampton by Hilton (161 rooms), and the high capacity Holiday Inn Hamburg City Nord (297 rooms). These openings by major hotel chains are joined by the arrivals of the upscale properties Sir Nikolai Hotel Hamburg (110 rooms) and Grand Hotel The Fontenay, a prestigious 130-room address located on the shores of the Außenalter, the city’s largest artificial lake.

Also read:

  • Germany: tourism keeps reaching new heights
  • Germany aims for 80 million foreign nights by 2020
  • Berlin strengthens its hotel supply to meet demand
  • Germany's shoreline rides the wave of tourism
  • Positive mid-2015 results for Germany's hotel industry
  • Tourism: Berlin goes straight to the point
  • Munich, secret ammunition from Germany, a destination that is picking up speed

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