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Grenoble's hotels stay in hibernation

Grenoble's hotel supply experienced no revolution in 2015: there were no new openings last year in the capital of the Dauphine, and the destination has reported a strong drop in performance.

At the crossroads of the Vercors, Belledonne and Chartreuse mountain ranges, the capital of the Alps is the center of a dynamic urban area with a population of nearly 700,000. After the postwar decline of its industries, Grenoble's economy succeeded in an efficient rebound in the tertiary sector to become a major technological and scientific pole. The city is one of the four pioneering centers of excellence in their respective fields: Axelera (chemistry), Lyonbiopôle (biotechnology and medical products), Minalogic (Micro and nanotechnologies), and Tenerrdis (green energies). Today Grenoble welcomes several major corporations in the sector of cutting edge industries and technologies, particularly Hewlett-Packard, Schneider Electric, STMicroelectronics, Sun, and research and development departments. The conurbation in the Rhone-Alps region also benefits from the presence of many territorial administrations and public services (hospitals, associations, etc.), and succeeded in becoming a major pole thanks to three universities in the fields of higher education and scientific research. Finally, the capital of the Dauphine remains a leading tourism hub during the winter season, as the proximity of the nearby ranges and its location on the route to the Oisans and Arves ski resorts mare it a veritable alpine crossroads. In the organizing city for the Winter Olympics 1968, mountains are ever very far off... Grenoble's hotel supply currently has 70 hotels, more than half of which are affiliated with a hotel chain. In terms of capacity, chains represent 67.7% of the supply, with 2,508 rooms throughout the urban area. they are particularly present in more modest categories, since 30.6% of the supply's capacity (767 rooms) may be accounted for by super-economy hotels, a percentage that reaches 38.7% for economy addresses (971 rooms). The midscale is also well represented with 730 rooms for 29.1% of the capacity of chain hotels.

The profile of the hotel industry of the city in the Dauphine did not change significantly last year, with the market proving to be calmer than it was in 2014 with the opening of one of the first Okko Hotels in the neighborhood around the Caserne de Bonne shopping center, or in 2012 when the Grand Hôtel, located on the edge of place Grenette reopened after renovations. The only noteworthy change is the Patrick Hotel, previously operated independently, which entered the fold of the Kyriad hotel group. With a 56-room capacity, the property, located near the Lesdiguières stadium is now called the Hôtel Kyriad Grenoble Centre.

This lack of dynamism is not surprising comes as no surprise considering the slump in activity at properties in the agglomeration. Grenoble's hoteliers are not likely to have a great memory for the 2015 season: with a RevPAR down by 7% across the year compared to 2014, Grenoble ranks among the least dynamic major cities. While occupancy at properties is down sharply (-1.9 points occupancy rate from January to December), it is the drop in average daily rates that is particularly damaging to Grenoble's hotel industry. the latter showed a drop by 3.6% in 2015 with respect to the previous year.

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