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Analysis

Germany: tourism keeps reaching new heights

New records were set in the country across the first nine months of the year thanks to constantly improving performance indicators for Germany's hotel industry. Several cities have a prime position in terms of corporate events, and are attracting increasing numbers of leisure travelers.

Germany is pushing the limits of its tourism a bit further. Between January and September 2015, the destination set a new record in terms of visitors with 62 million overnight stays spent by international guests. This represents a 5.3% increase over the same period last year, which was directly beneficial to the country's hotel sector, according to data published by MKG Hospitality. Across the first ten months of the year, a 1.4 point increase in occupancy rate, combined with a 2.8% increase in average daily rates, led to a 4.8% gain for the Revenue per available room (RevPAR). Each hotel category received its slice of the cake, in a rather balanced way.

Whereas the destination's reputation is well established on the business segment, 2015 stood out after an exceptionally dynamic summer season. 35 million international overnight stays were recorded on the months of July and August alone, meaning 6.7% more than in the summer of 2014. "Disproportionate growth in the summer months confirms the importance of this market segment for German tourism. We generate about one third of our incoming tourism revenues during these three months of the year," explained Petra Hedorfer, ceo German National Tourist Board (GNTB). In July and August, the RevPAR at German hotels progressed by 6.4% and 6.9%, benefiting from the increased presence of these international clientèles.



Change in the RevPAR in Germany's leading cities
January to October 2015



While major cities in the country are, for the most part, the source of growth observed since the beginning of the year for tourism,some stand out for the remarkable increase in their results. Thus Cologne has clearly boosted the country's hotel results between January and October, with a 14.9% increase in its RevPAR. It may be attributed to the 3.6 points improvement in the occupancy rate and 9.1% of the average daily rate. The city benefited from an events calendar that was good for its hotel business, with temporary events such as the International  Orthopedic Shoe Technology Fair and Congress. Organized on October 23 and 24, this event participated in the 14.5% growth in the RevPAR in the month of October alone.

The cities with the best growth in their RevPAR on the period also include Stuttgart and Frankfurt, two cities that benefit from strong business activity that have been growing for several years. They reported respective increases  by 9.9% and 8.6% in their RevPAR on the period.

Having posted good results since the beginning of the year, Germany's tourism and hotel industry should continue to follow a positive trend until the end of 2015, thanks to the popular Christmas market period that is beginning.

Also read:



  • Germany aims for 80 million foreign nights by 2020
  • Berlin strengthens its hotel supply to meet demand
  • Germany's shoreline rides the wave of tourism
  • A Cologne, ça sent (très) bon pour l'hôtellerie en 2015
  • Positive mid-2015 results for Germany's hotel industry
  • Tourism: Berlin goes straight to the point
  • Munich, secret ammunition from Germany , a destination that is picking up speed

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