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Focus on hotels in Cologne, Germany's most dynamic destination in 2015

Hotels in the city on the Rhine recorded performances that are up significantly in 2015: these results show hoteliers were right to be increasingly active in this destination that successfully seduces varied clientèle.

With a population of more than one million, Cologne is the fourth largest city in Germany, and the biggest in the Land of North Rhine Westphalia in terms of population. The oldest large German city is particularly well known for its cathedral, one of the biggest in the world, as well as for its famous carnival each November that has hundreds of thousands of participants. While the city’s heritage and rich cultural offer (more than twenty museums) provide major assets for attracting leisure clientele year round, business travelers have not been left out either in this leading Fair Town. The trade fair venue Koelnmesse hosts Anuga (F&B), Art Cologne (modern and contemporary art), Dmexco (technology and digital), Gamescom (most important salon European fair dedicated to videogames), Intermot (two-wheel vehicles), and Photokina, dedicated to photography and visual industries. In the center of Germany’s most economic region, many corporations are based in Cologne, especially in the media sectors: among the latter may be found Deutschlandradio, n-tv, Westdeutscher Rundfunk, RTL Television, and Taschen. The ciy on the Rhine is also the German headquarters for many insurance companies, including AXA Insurance, DKV, Generali, Mitsui Sumitomo, and Zurich Financial Services. Opened in 1388, making it one of the oldest in Europe, the Cologne University with its 50,000 students also contributes to the dynamism of this destination at the crossroads of Europe, not far from the Belgian and Dutch borders.

The hotel supply at the city on the Rhine is particularly well developed: the destination included 66 chain operated hotels as of January 1, 2016for a total capacity of capacity of 10,588 rooms. Upscale properties are well established in the city with brands such as Hilton, Hyatt Regency, Marriott Hotels, MGallery, Pullman, Radisson Blu and Wyndham all present.

In the economy segment, 2015 was marked by several noteworthy changes: Motel One Köln West was rebranded to Première Classe, the brand’s first hotel in the city. The chain A&O Hotels opened its third property at the destination last year, the Kölner Hotel Madison joined the group and since January 1, 2016 has been known as the A&O Köln Hauptbahnhof due to its proximity to the city’s main station.  Near the airport, the Mercure Köln Airport was also rebranded to become Novum Hotel Mariella Airport Köln, following the takeover by the German hotel group.

One of the most noteworthy innovations last year for Cologne’s hotel industry nonetheless remains the inauguration of the 301 room Steigenberger Hotel Köln. Previously operated by Barcelo Hotels, the address reopened its doors in 2015 following major renovations. Located west of the city center near Hahnentorburg and Hiroshima – Nagasaki Park, this hotel is one of the most important in the city in terms of capacity. On the other shore of the Rhine, the Stadtpalais, also positioned on the upscale segment and previously operated by Günnewig Hotel, is now managed independently.

While the hotel industry reports particularly positive results for 2015 throughout the Federal Republic, Cologne is a major German city whose properties had the best results: the Revenue per Available Room is up 13.2% compared to the previous year. With occupancy up significantly (+3 points occupancy rates), hoteliers were able to take advantage of this dynamic, average daily rates could also be increased significantly (+8.6% over 2014).

Also read:

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  • Germany aims for 80 million foreign nights by 2020
  • Berlin strengthens its hotel supply to meet demand
  • Germany's shoreline rides the wave of tourism
  • Positive mid-2015 results for Germany's hotel industry
  • Tourism: Berlin goes straight to the point
  • Munich, secret ammunition from Germany, a destination that is picking up speed

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