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February 2015: European hoteliers begin their climb to new heights

The uptrend of results at European hotels in January continued in February, gradually further strengthening growth on the sector.

Hotel occupancy on the Old Continent has grown once again by 1.7 points to rise above a 60% occupancy rate. It was driven by the 1.1% increase in average daily rate, resulting in a 3.9% increase in European Revenue per available room (RevPAR). This growth may be accounted for by the positive evolution of indicators of all hotel categories, with increases in the RevPAR that are fairly similar from one segment to the next, ranging from 3.1% in the Budget segment to 4.4% in the Economy segment. 

Monthly results of hotel chains by category in February 2015

The hotel industry in Southern Europe continued to show strong growth excepting Spain. The RevPAR at the destination, down by 0.9%, was strongly affected by a 4.3% drop in average daily rate, despite growth in its occupancy rate by 2 points. Inversely, Portugal and Greece continued to enjoy their strong price appeal among foreign clientele, to which was added biennial events, for growth in the RevPAR by 10.3% and 15.7% respectively. Italy follows the same positive trend, with growth in its results by 7.6%. The strongest increases in the indicator could nonetheless be observed in Central Europe. Polish hoteliers (RevPAR +19.4%) have fully benefited from the organization of the World Junior Speed Skating Championships, while Hungarian professionals (+18.8% in its RevPAR) experience a scenario similar to that observed in Southern Europe, and benefit from an increase in both arrivals and prices. Finally there has been strong growth in results in the Netherlands as well. All the other countries studied were able to make their indicators progress, although sometimes to a lesser extent as in Denmark (RevPAR +0.4%), one of the rare countries in Europe to post a drop in its average daily rate in February.

Results of hotel chains by country - February 2015

After two consecutive months of growth, Europe's hotel industry appears to be following an ascent for 2015. Between January and February, 1.4 point growth in occupancy at hotels on the continent and 1.7% growth in the average daily rate enabled 4.3% growth in its Revenue per available room.

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