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Exclusive - MKG : Germany Does More than Resist

At a time of great economic difficulty for Europe, hotel performance is demonstrably weak when it is not on a downward trend, as is the case in Southern Europe.

In this context, the findings of a study by hospitality observatory MKG Hospitality in Germany for the first half of the year are very satisfying. Whilst the country’s hotel sector traditionally lags behind that of other European countries when it comes to occupancy, for the first six months of the year occupancy rates were above the European average, at around 63.5%. This shows just how dynamic demand is, especially keeping in mind that the number of hotel rooms are increasing year on year.

June confirms this trend, thanks to the large number of events that took place in 2012 in various cities, many of which had not taken place last year. For example, the 30th edition of the “Achema” chemical engineering exhibition which is organised every 3 years, took place between the 18th and 22nd June, generating 175 000 visitors for Frankfurt. The spillover effects reached Mainz. After a 5-year absence, the artistic and cultural exhibition “Documenta” took place in Kassel between the 9th June and 16th September. Another reason for these good results: many German destinations saw two bank holidays wiped off their calendars this year, which contributed to more business activity during the week. This client segment plays a primordial role in the country’s hotel performance.

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