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December 2016: the year ends in the starting blocks for European hoteliers

Like last month, European hoteliers post indicators up across all categories. Their results are driven by an occupancy rate and average daily rate that are up. However, across the year, sector professionals show generally stable results.

In December 2016, Europe's hotel industry accelerated with a RevPAR (revenue per available room) up sharply by 6% compared to December 2015. This result may be explained by an occupancy rate up by +2.5 points combined with an average daily rate up by 1.5%. Like the previous month, all categories are affected by this improvement. This month the upscale segment recorded the first significant increase (RevPAR: +7.3%) thanks to an occupancy rate up by 2.6 points and average daily rate up by 2.6%.

Except for France and Luxembourg, all European countries post results that are up in December 2016 compared to the same period in 2015. Hungary posts the best results (RevPAR: +21.4%), due to an occupancy rate up by 10.0 points to reach 67%, which is outstanding for December. The Czech Republic keeps pace with a RevPAR up by 17.5%, driven by occupancy and an average daily rate up by +8.5%. Six other countries post a double-digit RevPAR: Greece (+12.6%), the United Kingdom (+12.4%, expressed in £st), Portugal (+12.3%), Austria (+12.3%) the Netherlands (+12.0%) and Belgium (+10.1%). For the first time in many months, Belgium presents improved results thanks to an occupancy rate up by 7.1 points. This situation demonstrates travelers' renewed confidence in the destination, which had suffered from the terrorist attacks last March 22. The United Kingdom is being driven by its average daily rate that is up by 6.6%, accompanied by a devaluation of the British pound favoring purchases by foreign visitors.

The French market remains down slightly compared to December 2015 - the RevPAR of hoteliers is down de -0.6% - but the occupancy rate at hotels in France climbed 2.6 points, a very positive harbinger, but one that does not make up for the drop in average daily rate (-5.4%). For further explanations, read France Trends December 2016.

Across the year, European hoteliers have posted results up slightly (RevPAR: +0.8%) compared to the same period in 2015. The occupancy rate remained perfectly stable throughout the continent and the average daily rate rose slightly by +0.8%. The three leading countries are Spain (growth in the RevPAR: +12.4%), Portugal (+11.1%) and Poland (+10.4%). Unsurprisingly, France and Belgium post the worst results, with RevPARs down by -5.1 and -11.8% on the year. Italy also posts figures that are down across twelve months, due to a particularly rich events calendar in 2015. In a similarsituation with European Semester 2015, Luxembourg also saw results fall slightly (-1.1% across the year).

The year 2016 thus posted generally stable results, while December's performance throughout the countries suggests a positive dynamic for 2017.

For detailed results by country, agglomeration, range, and change in supply, read the European Hospitality Report.

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