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December 2013: beginning to feel the recovery in Europe

Europe’s hotel activity in December is on a positive trend overall, as in the rest of 2013, with 2.1% improvement in the RevPAR.

Occupancy rates are up by more than two points to reach 56.3%, across all categories. Their growth is sustained by that of average daily rates, up by 1.8%, allowing the European RevPAR to show a non-negligible increase by 5.9%. Most hotel categories have their share in this progress, with exception to the 0-star segment that struggles to achieve results on a par with last year's.

The dynamism of Europe's hotel results on the period was fed by the appeal of year-end festivities in many European capitals and cities, particularly in Germany, Belgium and Alsace where the Christmas Markets attract international visitors. Moreover, Germany and Belgium were able to improve their hotel results, with respective increases in the RevPAR by 1.8% and 4.2%. The United Kingdom also closed the year on a very positive note and saw its Revenue per available room grow by 10.6%, with occupancy rates at 70% and an average daily rate higher than 100 euros.

At this year-end, Southern Europe is gradually regaining the route to recovery. Spain even earns the award for best European student with the strongest increase in Revenue per available room for the period, by around 12%. While occupancy rates remain below the European average, they are nonetheless up 5 points, thanks to a 1.1% increase in average daily rates. Italy is following the same uptrend with 7.4% growth in its RevPAR, while Portugal is struggling to turn its growth curve around because of its low average daily rates, with a 2.4% drop in Revenue per available room.

On the whole of the year 2013, the recovery is showing its impact on European hotel results. Europe's RevPAR on the last twelve months is thus up by 2.1%, thanks to the cumulated increase by 1.3 points in occupancy rates and by 0.1% in average daily rates. Only France, Austria, Sweden and Poland are showing a drop in their results on the period.

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