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Corporate events (MICE): it looks like a difficult autumn

Results of a survey of French hoteliers by Hospitality-On with Olakala suggests that fall 2014 will be difficult in terms of MICE activities. Results for the year 2014 should be equally weak.

Results from a study by Hospitality-On with Olakala gathered from a panel of professionals suggest a difficult fall for the corporate events market. 58% of hoteliers interviewed mention a drop expected in reservations for the fall 2014 season, while 36% expect levels similar to last year's, and a small percentage suggest an increase. The consensus is thus particularly negative.

In addition to the drop in the volume of reservations, corporations are reducing their business travel budgets and their employees' travel time, which impacts the sector. Thus, 58% of those interviewed estimate that the length of stay for MICE activities has decreased once again this year.

Hoteliers surveyed are also severe concerning results across the entire year: 68% of them believe results of their MICE activity in 2014 will be negative, while only 7% expect growth. The economic context of France does not favor the MICE market. Despite the professional events calendar traditionally scheduled in the fall and improved dynamism on the international market, Fall 2014 looks particularly slow.

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