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Caen is in the lead for the World Equestrian Games

Rich with events, the year 2014, will have fully benefitted Caen’s hotels: after economic windfall from the 70th anniversary of the Normandy Invasion in June, the city was once again in the lead for the World Equestrian Games from August 23 to September 7.

Summer 2014 was particularly prosperous for Caen's hotel industry. The month of June corresponded to the 70th anniversary of the Normandy Invasion, when one million visitors came to the region just for the weekend of June 6. As a leading hotel center in the department, Caen benefited from this memorial event as it does every year, but this time the volume of tourists was higher than ever due to the particular significance and size of the commemorative events. In June its occupancy rate rose 9.2 points over that of 2013 to reach 80.9%, or a level 5 points higher than that observed in the department. The flow of visitors also led to a skyrocketing average daily rate, that rose 12.4% on the month to 78€, allowing the RevPAR to increase by 26.9% over the previous year and reach 63.2€. These results nonetheless remain lower than average in the Calvados, which may be explained by its location in the back country of Caen while the department's average is boosted by results along the shoreline and Invasion sites.

Pursuing the dynamic of the beginning of the summer, Caen's hotels also experienced an increase in activity in July (in a context in which France was down overall). Caen's results climbed again in August, thanks to the World Equestrian Games from August 23 to September 7 in Caen. This major sports event, organized every 4 years, brings together more than a thousand of the best competitors from 74 countries. According to the initial figures published by the organization, the event attracted more than 565,000 visitors.

During the two weeks that the event lasted, hotels were full, with an occupancy rate of 90.1%, or 25.9 points more than during the same period in 2013. Hotels remained full throughout the competition, with occupancy rates higher than 90% for 12 days, the occupancy rate only fell below 80% on Sundays. At the same time, daily rates shot up, settling at 99€ on the period, for a 76.7% increase over the previous year. This made the RevPAR more than double during the Games (+148%) to reach 89.2€.

Caen's hotels thus fully benefited from this event that straddled August and September, allowing it to prolong and close a summer season that where activity was full throttle. In August, the occupancy rate climbed by 14.9 points with respect to the previous year, and the average daily rate increased by 27.1%. The event allowed the RevPAR leap by 53.7% in August to 66.2€, a level even higher than in June.

The World Equestrian Games were a major event for the city and together with the traditional economic benefits from the Commemoration of the Normandy Landings allowed Caen's hotel industry to rise back up after a slow beginning of the year. On the first 8 months of 2014, Caen's hotels thus saw their occupancy rates rise by 2.3 points and their average daily rates increase by 5.2%, leading to 9.3% growth in the RevPAR with respect to the same period the previous year.

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