After renewing with pre-crisis tourism performances in 2014, the Spanish archipelago is entering 2015 at full speed with the strongest increase in arrivals of all the autonomous communities in the country.
The sector's professionals began the year 2015 with the best results in the country. In January more than 106,000 tourists traveled to one of the islands in the archipelago, meaning 21% more than during the same period last year according to the organization Frontur. The growth in arrivals at the destination directly impacted hotels, where the occupancy rate increased by 9.9 points, as shown by data published by MKG Hospitality. Combined with the 5.4% rebound in average daily rates at the beginning of the year, it gave way to remarkable 40% growth in Revenue per available room (RevPAR).
A year 2014 that was successful in terms of tourism
The confidence of professionals regarding this new year just follows the publication of reassuring figures for tourism at the destination in 2014. Some 13.5 million visitors went to the autonomous community during the year, representing growth by more than 4% over the previous year. This growth is particularly due to the recovery on the domestic market, where the number of tourists increased by 11% to reach 2.2 million, while foreign clientele also grew (+2.8%), drawn by the strong competitiveness in terms of price of the destination in a morose economic context in Europe.
"Last year was historic and we achieved similar figures to those recorded pre-crisis, in terms of both tourist arrivals and revenues, investments, and employment," declared Jaime Martinez, Minister for Tourism and Sports in the autonomous community. Thus, hoteliers in the Balearic Islands were able to maintain good occupancy rates in 2014 with respect to the previous year with a 0.2 point increase. Nonetheless, it is the 1.3% growth in their average daily rate that drove growth by +1.6% of the RevPAR across the year, according to data from MKG Hospitality.
Considering the results reported in these initial months of 2015, the Balearic Islands could be one of the growth engines for Spanish tourism for the year.
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