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April 2015: Europe's hotel industry moves ahead under clear skies

Europe's hotel industry continues to grow, whereas results on the sector brightened in April.

Tourists were more numerous in hotels on the continent than the previous year, with arrivals up 1.2 points on the period to surpass 69% occupancy rate. The average daily rate followed the same trend, progressing by 3.1% with respect to the previous year, to come close to 88 euro. Backed by growth in the two indicators, the Revenue per Available Room (RevPAR) at Europe's hotels posted a 4.8% increase in comparison to 2014, growing from 57.9 euro to 60.7 euro. All hotel categories did well in Europe, with growth in the RevPAR ranging from 1.2% in the Budget segment to 6.2% in the Upscale.

Monthy results of hotel chains by category
April 2015

April 2015 is characterized by the high number of countries with double digit growth in their RevPAR, such as the Netherlands (+13.8%), Poland (14.4%) and Hungary (+12.1%), where the organization of several biannual events made it possible to boost hotel activity. While they have also benefited from fairs that take place every other or every third year, Spanish hoteliers (+13.4% RevPAR) and Portuguese hoteliers (+15.7% RevPAR) have also welcomed many tourists for celebrations during Holy Week,which have a certain renown in these  countries. While religious celebrations are also important in Italy, arrivals were less dense than last year for the Canonization of Pope Jean-Paul II. Hoteliers at the destination thus lost 0.4% of their RevPAR due to a 0.3 point drop in occupancy rate. Finally, Belgium benefited from the organization of several bicycle races and was able to make its  RevPAR grow by 16.6%, whereas the hotel business had slumped in France (-0.6%) due to school vacations and the lack of several biennial exhibitions in Paris this year.

The month of April thus confirms growth in Europe's hotel industry observed in the first quarter this year and emphasizes the optimistic outlook of professionals on the sector for the months to come. In the period ranging from January to April 2015, the RevPAR on the continent is up by 5% thanks to a 1.5 point increase in occupancy rate and a 2.5% increase in average daily rate.


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