While international occupancy at the destination fell by 32.4% in March 2014, data collected by MKG Hospitality s a drop by 26% in Revenue per available room on the period for hoteliers.
Beach resorts on the Red Sea and cities in Sinai have been particularly touched by the drop in activity, after the attack on a buss of Korean tourists that happened in the region in February and the stiffening of recommendations from the different ministers of Foreign Affairs that followed. The areas that were the most plus impacted by the absence of international tourists in March are thus Hurghada (-41.4% of the RevPAR), Sharm El Sheikh (-36.5% of the RevPAR) cities on the Sinai Peninsula (-49.2% of the RevPAR).
These results illustrate the impact that security issues may have on tourism-related activities at a destination. This new drop observed in Egypt in March is all the more significant since it occurs within a difficult context for the local hotel industry (see our article). On the first quarter overall the Revenue per Available Room in the country showed a new slump by 20.4%, resulting from the 5.8 point drop in occupancy rates and 10% drop in average daily rates.
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