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2015: German tourism exceeds expectations

With close to 80 million foreign nights at commercial properties in the country, Germany posted new growth in its tourism activity. This steady growth over several years has directly impacted the hotel industry in the country.

Incoming tourism in Germany just ended a sixth year of growth with more than 79.7 million nights at accommodations in the country in 2015. With 4.1 million nights more than the previous year, arrivals at the destination are up to 5.4% compared to results in 2014. Germany is the preferred tourist destination of young European travelers, according to a recent study by World Travel Monitor

"Results for 2015 surpass our own expectations and the prognostics of the WTO that was expecting global growth in international travel by three to four percent. Germany also stands out as a growth engine for major European destinations," rejoiced Petra Hedorfer, president of the German National Tourist Board. European clientele drove this growth in German tourism, representing 73.4% of international nights in the country, and combining the top ten supply markets for the destination. They are also among the leading growth engines with 2.1 million additional nights, which illustrate growth by close to 50% over the previous year. Spain is in the lead with 517,000 additional nights, followed by Switzerland (more than 492,000), Great Britain (more than 382,000) and the Netherlands (more than 176,000).

Other nationalities from further away played an essential role in the growth of German tourism, driven in particular by the devaluation of the euro in 2015. China thus saw its number of nights grow by 505,000, followed by the United States with 439,000 additional nights, followed by the Gulf States with some 330,000 nights more than last year.

Monthly results of hotel chains by region in 2015

Steady growth in arrivals in Germany provided essential support to the country's hotel activity. Thanks to the growing number of tourists to the country in 2015, Germany naturally continued along the same growth curve as data from HotelCompSet show. The 2.6% growth in average daily rate further contributed, the 1.2 point improvement in occupancy further contributed to a leap in the Revenue per available room (RevPAR) on the period.

This growth goes hand in hand with steady growth in the hotel supply in the country. Berlin, for  example, increased its RevPAR by 5.2% in 2015, and grew its supply to end the year with 137,000 beds in 784 properties. The capital plans to develop 1,200 additional rooms in 2016.

Growth perspectives for Germany's hotel industry are equally good for 2016, with several events that will boost activity such as the 500th anniversary of Martin Luther, the 50th anniversary of the "Baroque Route" and the 10th anniversary of the Mercedes-Benz Museum in Stuttgart.

Also read:

  • Germany: tourism keeps reaching new heights
  • Germany aims for 80 million foreign nights by 2020
  • Berlin strengthens its hotel supply to meet demand
  • Germany's shoreline rides the wave of tourism
  • Positive mid-2015 results for Germany's hotel industry
  • Tourism: Berlin goes straight to the point
  • Munich, secret ammunition from Germany, a destination that is picking up speed

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