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AccorHotels: franchisees call for mediation

At a General Assembly held on the 16 and 17 of March, AccorHotels’ franchisees expressed their willingness to renegotiate the conditions of the contract that binds them to the hotel group.

The Association of Accor’s Franchisees, which brings together nearly 300 members, representing 70% of the Group's hotel portfolio in France, met on March 16 and 17 at the Cité des Congrès in Nantes. On this occasion, members of the association called for mediation with AccorHotels in order to revise the current conditions and more specifically the financial provisions of their franchise agreement, considered too high in comparison to the service provided by the franchisor. A negotiation process was underway between the two parties at the end of the meeting.

At the Global Lodging Forum, an event gathering industry professionals this April 10 and 11, the president of the Association of Accor’s Franchisees, Arnaud Fayet, spoke about his current vision of the franchise model and said on that occasion: "The right way forward is to find a constructive debate and to revive the brand's added value. Today, we are questioning ourselves about the importance of the brand. It is important to find a customer experience that makes you dream. We want added value and a strong operating account. We want to get value for our money.”

The association, founded in 2014, has a mission to represent franchisees under the various AccorHotels brands and encourage dialogue with the group. It now has 306 members that own more than 875 properties in France.

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  • AccorHotels and Edmond de Rothschild Investement have entered negotiations for the acquisition of Potel and Chabot 
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