Accor, the world’s leading hotel operator and market leader in Brazil, opens its 150th hotel in Brazil with the Novotel Porto Alegre Aeroporto and celebrates 34 years of presence in this country.
Novotel Porto Alegre Aeroporto: first franchise Novotel in BrazilAccor opens the 11th hotel of its midscale brand Novotel in Brazil with its historical local partner, Atrio Hotéis, specialized in the development and management of hotels, and with Prisma Engenharia, a real estate company. Both partners invested BRL 30 million to develop this 166-room hotel.Strategically located in front of the Salgado Filho International Airport, Novotel Porto Alegre Aeroporto brings in its essence special focus on spaces of events through the successful Meeting & Novotel offer, a differentiated proposal in organization of small and medium meetings. According to the chain’s international standard, this new unit offers free WI-FI to customers, webcorners with Mac computers and free internet access in the lobby. Also targeting a family clientele, the Novotel Porto Alegre Aeroporto has a space especially intended for the well being of this public, with playful games and X-Box 360 videogame.150th Accor hotel in BrazilThe opening of the Novotel Porto Alegre Aeroporto is a landmark for Accor who opened its first hotel in Brazil 34 years ago, under the Novotel brand, with the Novotel São Paulo Morumbi. The Group is present in Brazil with 150 hotels under the Sofitel, Pullman, Novotel, Mercure, ibis and ibis budget/Formule 1 brands. In 2011 alone, the group opened 9 hotels (1,300 rooms).With 80 projects under development and three major contracts for the development of 25 ibis budget in Brazil, the Group is targeting a network of 250 hotels in Brazil by 2015.Three major franchise agreement for the construction of 25 ibis budget in BrazilAmong those expansion projects, Accor has recently signed franchise agreements with three local partners (Atrio, Souza Maria and Martins Hotéis), for the development of 25 ibis budget (2,400 rooms) in the country. The total amount invested by these partners sums up to BRL 200 million. Those hotels will open in the next four years and will meet the demand for business tourism and hotel management in small and medium sized cities, with a population of 100 to 500 thousand inhabitants. ibis budget Sertãozinho should be the first to open its doors in the first half of 2013.
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