Operations

plus

57% of hotel bookings in Asia are promotional based

1 min reading time

Published on 11/11/09 - Updated on 17/03/22

In the first three quarters of 2008, 41 percent of hotel bookings on Expedia and Hotels.com sites in APAC were promotion-based. This increased to 57 percent of all hotel bookings for the same time period in 2009. These deals enabled travelers to trade up in quality for the same budget in several markets, as illustrated in Beijing where 4-star hotels gained a 6% share of bookings while 3-star properties lost 8 percent over last year. In Sydney, 5-star properties gained 10 points, through the double effect of aggressive promotions and a very favorable currency situation. In addition, air capacity into APAC is coming back after its low in 1Q09, and is ahead of US and Europe in the recovery curve.

This content is for subscribers only. You have 80% left to discover.

Every week, the HON team brings you an expert look at the world of hospitality.

By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Already a member ?

For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?