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57% of hotel bookings in Asia are promotional based

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Published on 11/11/09 - Updated on 17/03/22

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In the first three quarters of 2008, 41 percent of hotel bookings on Expedia and Hotels.com sites in APAC were promotion-based. This increased to 57 percent of all hotel bookings for the same time period in 2009. These deals enabled travelers to trade up in quality for the same budget in several markets, as illustrated in Beijing where 4-star hotels gained a 6% share of bookings while 3-star properties lost 8 percent over last year. In Sydney, 5-star properties gained 10 points, through the double effect of aggressive promotions and a very favorable currency situation. In addition, air capacity into APAC is coming back after its low in 1Q09, and is ahead of US and Europe in the recovery curve.

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