During the recent Global Spa Summit in New York, experts and operators of major spa companies gathered to explore the future of the industry. The explosive growth of the industry in the past decade is still ongoing. Experts predict an annual growth of the market by $40 billion for the years to come. It is clear that global branding of spas by major hotel chains is changing the way travelers select resorts. Baby boomers are predicted to increase demand for spa services in China, Germany, and Australia, while continued growth is forecast for the Americas and U.K. Consolidation is predicted because the operators of spas are fragmented and segmented.
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