20 years now that innovation, motivation, team spirit and boldness are celebrated. You still have some time to apply and highlight your performances.
Best storytelling and communication campaign
This award celebrates a communication campaign of a hotel group or brand on a national and/or international scale, regardless of the media used: television, radio, print media, billboards, Internet, social networks, etc.
The winner is selected by the audience, during the ceremony.
They won you may too
In 2017 B&B Hotels - The qualities of our hoteliers are incredible as well! B&B Hotels focused on its real-life hotel managers to create a human communications campaign!
In 2018 B&B Hotels - Boris Becker Campaign. When everybody was asking how he spent all his money, we let Boris Becker answer the question himself: definitely not at B&B Hotels.
Best marketing operation
This award distinguishes a marketing operation or campaign destined to enhance, promote or relaunch a brand, product or concept through initiatives, tools and innovative partnerships.
The winner is selected by the audience, during the ceremony.
In 2017 AccorHotels Phil Welcome - Phil knows everything about our 4100 hotels. He currently speaks English and French. Still young but learning very fast, it will become stronger and cleverer.
In 2018 The Little Guest Hotel Collection - Official launch of 'My Little Concierge' My Little Concierge' is a 360° marketing tool dedicated to families in search of the very best luxury kids-friendly hotels worldwide.