
2011 saw the consolidation of many consortia as a result of deliberate marketing positioning and as a consequence of the economic crisis. Some even had to close. However, the latest developments on the technological front as well as the creation of marketing services are giving consortia the tools to measure up to chains.
This trend is particularly visible in France where two players have gotten bigger. In 2010, they announced that they wanted to merge, and it took place in the beginning of 2011: Inter-hotel and Relais du Silence created the Société Européenne de l’Hôtellerie (SEH), which proved to be an original...
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