Global Lodging Forum 2015: Ask for the program!

2 min reading time

Published on 12/01/15 - Updated on 17/03/22

Global Lodging Forum

This year, the Global Lodging Forum will be held in the rooms of the Hotel Bristol in Paris on Monday and Tuesday April 13 and 14, based on the theme "Tomorrow is already here: where is the hotel industry headed ?".

Each year more than 500 major decision makers of the International Hotel industry are expected to express themselves regarding the latest trends of the sector at the now indispensable Global Lodging Forum. The 2015 edition will examine the future of the profession and where the industry is headed.

Round tables offer a place for the sector's professionals and experts to speak and answer questions from the public. Several subjects of debate have been established for this new edition:

  • Franchise: what weight, what legitimacy do franchisees have for developing and expanding the brand?
  • Development: what strategies should be implemented to activate hotel development (Master franchise, capitalistic alliance, restructuring, construction...)?
  • Local Digital: From global Big Data to Local Smart Data, which information is useful to hotel managers?
  • Global Digital: Big Data and distribution, what can hoteliers expect from a global strategy (Market development, new regulations, partnership, promotion..) ?
  • New hotel concepts: how to move out of the laboratory and onto the global market?
  • Destination: promotion, organization, stimulation, could the destination be the right place to facilitate the evolution of the hotel industry?


In addition to the round tables, several experts will share their expertise during presentations and MKG Hospitality will speak on important subjects: "Worldwide Hotel Geopolitics, from an era of explorers to one of new industrials?", " Local marketing, 'New Frontier' of the digital economy" and "Hotel Concepts: Customer satisfaction, how to make a difference?".

For more than a decade, the Global Lodging Forum has been the only international platform organized in France that makes it possible to bring together all the worlds related to the development of the hotel industry: operators, banking institutions, real estate promoters and developers.

Reserve quickly and stay connected to not miss out!

By telephone at 01 56 56 87 77, by email at events@mkg-group.com or via our online boutique.
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