Beer once again flowed abundantly in the center of Munich for the 181st Oktoberfest, which took place from September 20 to October 5, 2014, and so did arrivals. This year once again the event has met with success among foreign beer lovers and had a strong impact on the city’s hotel performances that have improved over previous years.
For the 181st Munich Oktoberfest, some 6.3 million visitors traveled to taste close to 6.4 million liters of beer, according to the event's organizers. While 72% of those attending Oktoberfest are Bavarian, the volume of foreign tourist to the city between September 20 and October 5, 2014 is not...
This content is for subscribers only. You have 80% left to discover.
Every week, the HON team brings you an expert look at the world of hospitality.
By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.
BECOME A MEMBERAlready a member ? Login