In June 2013, hoteliers in the Middle East and Africa follow a positive trend

2 min reading time

Published on 30/07/13 - Updated on 17/03/22

Marrakech ©Michel Hasson www.phototheque.net

All countries in the region followed a positive trend in June 2013. After a very complicated geopolitical situation during the Arab Spring in 2011, that strongly affected the hotels performances, the month of June 2012 marked the beginning of a recovery.

June 2013 shows even more significant performance growth and thus marks the recovery of its steady pace, the performance indicators now exceed those of 2010 before the crisis.

Only the Levant are struggling in the area despite Jordan that managed to keep growth above the zero mark thanks to higher ADR. Then, Turkey experienced a 12.6% decrease in RevPAR mainly due to the city of Istanbul that recorded a strong drop in occupancy after demonstration against the government in June.

In the Arabian Peninsula, especially a sharp increase in occupancy (excluding Saudi Arabia) also accompanied by rising prices allowed a sharp increase in RevPAR. Good results in most of the GCC come just before Ramadan; leisure tourism moving along, preparations and of course business travel.

A combined increase in occupancy and rates in the United Arab Emirates allowed a 14.4% increase in RevPAR. Abu Dhabi that has been the main driving force in the country in recent months, experienced a 7.5% decline in ADR, but the city continues to grow thanks to the occupancy rates increase. Dubai instead experienced a sharp rise in prices in June that allowed the city to show strong performance growth.

In Africa, Egypt experienced a 38.3% increase in RevPAR due to strong increase in prices despite ADR still very low compared to other countries in the North Africa. The country continues its strong growth among all the cities because of particularly low activity indexes last year. Morocco particularly stand out with a 20.8%. RevPAR increase. Events in Marrakech allowed a strong increase of the occupation; the cultural activity was very dynamic with a comedy show TV broadcasted welcoming many celebrities from 5 to 9 June and the Caftan Marrakech festival.
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