Hotel groups seek a new distribution of the world
The race for critical size is at the top of the agenda more than ever. On the one hand, Western groups are reactivating organic and external growth through mergers and acquisitions. On the other, Chinese groups, for the most part, continue to nibble away at additional market shares by inviting themselves, in a mostly friendly manner, into the capital of groups that are present in America and Europe. There is a clear desire to support the rise of outbound Chinese clientele and to have achieve a global footprint.
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