News

Eric de Neef appointed Executive Vice President, Global Chief Branding & Commercial Officer at Carlson Rezidor

The Carlson Rezidor Group has just announced the appointment of Eric de Neef, already Executive Vice President and Chief Commercial Officer, as Executive Vice President, Global Chief Branding & Commercial Officer. 

Eric de Neef Eric de Neef

Executive Vice President and Chief Commercial Officer at Carlson Rezidor since 2014, Eric de Neef has just been appointed Executive Vice President, Global Chief Branding & Commercial Officer of the group. In this role, he will be in charge of developing the group's marketing and branding strategies worldwide, as well as sales, distribution and Revenue Optimization. He will continue to lead corporate communication, public relations and reputation management strategies of Rezidor Hotel Group.

“I feel honored to receive the opportunity to contribute to the new global ambition of Carlson Rezidor Hotel Group. With the support of our new President & CEO, and the Global Steering Committee, I am looking forward to working even more closely with our passionate commercial and branding leaders worldwide, to capitalize on our unique Scandinavian design heritage, award-winning portfolio of hotels, and world-class hotel brands, to showcase the best of our Yes I Can! Hospitality spirit to our guests worldwide,” declared Eric de Neef at the occasion of his appointment.

He began his career within the Accor Group and has held several positions as General Manager of hotels, including Mercure, M Gallery and All Seasons, in France. He joined the Rezidor Hotel Group in 2011 as Senior Vice President of Marketing and CRM - Global Branding at Park Inn by Radisson, before becoming Executive Vice President and Chief Commercial Officer of Carlson Rezidor in 2014.

As of January 1, 2016, HNA and Carlson Rezidor totaled 182,521 rooms in nearly 1,145 properties, according to data published by Hospitality ON.