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A beachfront pop-up hotel opens in Tel Aviv

Located in a lifeguard tower on Frishman beach in Tel Aviv, this unusual hotel suite has been developed as part of a promotional campaign initiated by the Ministry of Tourism and the city’s municipality.  

Pop-up hotel in tel aviv © Guy Yehieli Pop-up hotel in tel aviv © Guy Yehieli

Facing the sea, in a lifeguard tour on Frishman Beach in Tel Aviv, this suite welcomes the winners of a contest implemented by the Ministry of Tourism and the municipality via the social networks. Winners were offered four days of vacation in Tel Aviv, including one night in this upscale hotel room; this accommodation includes a bedroom, a shower, room service, breakfast and a personal butler. The decoration of the  facade was done by the graffiti artist Edgar Rafael.

This original hotel was inaugurated by the Mayor of Tel Aviv-Yafo Ron Huldai and the General Director of the Tourism Ministry, Amir Halevi, who wish through this promotional campaign to attract foreign tourists to the city.