The little principality in the Balkans has made a remarkable foray into the club of popular destinations. An independent Republic since 2006, it emerges from ex-Yugoslavia and its association with Serbia to exist with a strategy that recalls that of Monaco and Mauritius. It wants to encourage upscale tourism targeting the wealthy, combining history and its thousand-year-old heritage, the bling of coastal resorts and the diversity of inland landscapes. Shrewd private investors also decided to support this strategy such as Bernard Arnault, Chairman and CEO at LVMH, Peter Munk, Canadian billionaire, Nathaniel Rothschild and the Russian oligarch Oleg Deripaska. Today they are bound by institutional funds that are prepared to support the movement with a focus on upscale tourism infrastructures.
Aman Resort sur Stevi Stefan Island à Budva