Eurostars - Berlin

Hotusa est une chaîne volontaire espagnole qui fédère quelque 2 350 hôtels dans 48 pays.

It also manages its own Eurostards brand. As of last April, Hotusa started managing its fourth hotel in Germany under the brand. Unlike the other three 4-star establishments, Hotel Eurostars Berlin has an impressive five-stars, which will contribute to chairman of Grupo Hotusa, Amancio López Seijas’ objective of making the hotel a “landmark in the city”. The hotel has a marketing strategy that positions the hotel in favour of a business clientele, as its location might suggest ( but it’s not just limited to that). Juan Pita is the General Director of this luxury 221-room property located in the Center of Berlin, in the Mitte district. It is also strategically walking-distance to the Friedrichstrasse transport hub which places the hotel 30-minutes away from Berlin’s international Schönefeld airport and 15-minutes away from the Berlin Convention Center, thus making this property convenient for its business clientele. The hotel also has 900m2 available for smaller conferences if a company would like to keep an event within the premises of the participants’ lodging. Furthermore, the location also allows the hotel to appeal to tourists because there are many tourist sites in proximity, such as including Brandenburg Gate, the Reichstag and Museum Island. This marketing strategy that tries to cover many target clienteles also includes income brackets. There are standard rooms available for corporate trips, and then there are junior suites, suites, and a presidential suite that are accessible to those with a luxury income.