Georges Panayotis' column
Georges Panayotis

21 March 2017

One doesn't suffer the future... it is built

Contrary to other sectors, the world of hospitality need not fear disappearing into a black hole and despite the upsets it might traverse, it is growing and will continue to do so. To each his place in the sun.

21 March 2017

One doesn't suffer the future... it is built

Contrary to other sectors, the world of hospitality need not fear disappearing into a black hole and despite the upsets it might traverse, it is growing and will continue to do so. To each his place in the sun.

14 March 2017

Crystal clear!

There is no magical solution for success: audacity, tenacity, inventiveness are all present. The profession has understood the need to evolve to survive. If these elements provide the essential ingredients, the secret ingredient - the one that makes a good family dinner worthy of the best tables - is missing. The hotel industry may have found its secret ingredient: transparency, which becomes...

03 March 2017

Only the weak escape the battle

The digital transformation of corporations offers a clear opportunity to develop or relaunch activity by making up for an accumulated delay over the years. Nonetheless, it means not ignoring the reality of operations and ensuring added value is fairly shared among all the players.

06 February 2017

We are never better served than by ourselves

Communication is in a crisis in a state of crisis. I’m not the one saying it. A recent poll of French people showed increasing defiance towards communications in general and the media in particular. The depravity of our politicians has done nothing to improve the situation and the credibility of journalists drops a bit further each year. While Internet is becoming the leading source of...

30 January 2017

At night the stars shine

Hotels are, by nature, service providers that over the years have tended to limit their playing field out of concern for coherence or efficient management, but that was before…. before economic models could be overturned by new arrivals on the market, before customer demands began to change along with their behavior.

23 January 2017

When all’s unclear, a wolf lurks near…

The hotel industry has an original, yet restrictive, particularity of being a service provider as well as a sector where investment is vital to maintain constant, quality services. The container and the contents are integral to one another, the way the subtlety of a fragrance is indissociable from the elegance of the bottle that conveys its image.

16 January 2017

Spot the error!

Despite the accumulation of natural catastrophes, social movements, terrorist attacks and economic depression, tourists are still present in France. And we might almost admire them for all the challenges they must get through to reach the destination. While their numbers may be smaller, there are still plenty left to welcome under excellent conditions.

09 January 2017

Leaves may drop, but roots sink deep

Each New Year offers an opportunity to set new goals and bid others success in their enterprises. From a broader perspective, we may even wish the hotel industry overall the strength to get over its internal battles, and achieve corporate visions.

26 December 2016

Reviving passion in the hotel industry

The hospitality trade relies first and foremost on a passion shared throughout the industry from the top of the chain of responsibilities right down to the bottom. Based on service and human contact, it is not an industry that can develop through the generalization of algorithms, spread sheets and simple financial analyses.

16 December 2016

Without contradiction, there would be no change

Life would get pretty boring if there were no controversy. Our last editorial drew a bit of interest and sparked a number of reactions proving how urgent it is to dispassionately examine the concerns of many professionals in the sector without prejudice. For some time now –certainly since online agencies captured a good share of hospitality distribution, the question of branding keeps raising its...

07 December 2016

Cutting a Bald Man's Hair

Franchise contracts are based on a reciprocal commitment between the investor-operator and the brand. Since investment funds set their sights on the hotel industry, such contracts have run into serious pitfalls. More concerned about seeing share prices climb on the stock exchange, financial shareholders have driven corporate communication to the detriment of brand marketing, thereby weakening...

11 November 2016

They're all the same

Transparency and deontology are currently among the most popular words in public discourse, as if it were necessary once again to convince partners of these basic commitments. But how? Wasn't this true before? An opaque veil has been cast over somewhat shameful practices…

25 October 2016

Rule of law or law of the mightiest?

Globalization is largely viewed as an opportunity for Tourism in general because it facilitates international travel and for the hotel industry in particular, which has seen its customer base grow with each passing year. This would truly be an ideal world if this growing strength of exchanges did not go hand in hand with troublesome secondary effects.

19 October 2016

Life and desire for hotel employment in jeopardy

Jobs in hotels and restaurants, and, more generally, in tourism, bear the brunt of the backlash from the accumulation of cyclical or structural crises. For years, the biggest problem for the industry was to convince younger generations of the interest of and career growth potential within this very real industry. The constant shortage of quality staff, powered by high turnover, was enough to...

26 September 2016

Who will foot the bill?

Backed by spectacular advertising, the digital economy is increasingly present in our daily lives. Companies operating in the real economy are obsessed and fear being overwhelmed by new digital tools. While the technological advancements are necessary, it is unfortunate that innovations focussed on platforms and start-ups rather than the hotel supply and new concepts, and do not allow any...

15 September 2016

Add some spice, but watch the dosage!

As France’s presidential elections gain momentum, local elected officials from all over are joining a demagogic trend in an effort to affirm their territorial legitimacy. They are doing all they can to revive or strengthen the sympathy of their populations through a whole series of initiatives intended to “give” the city back to its inhabitants, sometimes forgetting that it is also important and...