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News
11/07/2017 09h30

[French government] Jean-Yves Le Drian: tourism as a priority

The minister for Europe and foreign affairs, Jean-Yves Le Drian, has no intention of leaving the fate of tourism to just anybody. From Monet's Gardens in Giverny, he reaffirmed the significance he...

Reports
17/05/2017 10h21

"Tribe" brands: hotel chains that target communities

Hotel brands are increasingly offer unusual concepts, with a goal of offering their customers an original experience. In order to stand out, some of them go further and have bet on an offer addressed...

Analysis
11/04/2017 14h19

What tricks to attract Chinese customers in hotels?

As the Chinese tourism market continues to grow, some hotels are trying to stand out with a customized offer. Quality of service as well as consideration for the Chinese culture’s characteristics are...

Reports
03/04/2017 11h29

2017: Underlying trends

The physiognomy of the hospitality industry is gradually transforming depending on the fundamental trends that are affecting corporate life, consumer behavior, investment trends, the appearance of...

News
16/03/2017 09h22

A beachfront pop-up hotel opens in Tel Aviv

Located in a lifeguard tower on Frishman beach in Tel Aviv, this unusual hotel suite has been developed as part of a promotional campaign initiated by the Ministry of Tourism and the city’s...

News
01/02/2017 15h22

Global Lodging Forum – Round Table on the Franchise model

On Monday, April 10, the 21st edition of the Global Lodging Forum will begin. this year it will adopt a more participatory format through presentations, round tables and workshops. The global theme...

News
18/01/2017 16h11

BridgeStreet Global Hospitality supports the launch of a modular concept

The British hotel manager has signed a 20-year agreement to manage the Stow-Away financed by Ciel Capital.

News
29/11/2016 12h48

Marriott International has launched segmentation of its 31 brands

On Marriott International's web site, the group's 31 brands are presented in their totality with a segmentation into two major categories and three levels of sophistication. A long effort to...

News
04/10/2016 10h48

Steigenberger Hotels Becomes Deutsche Hospitality

The hotel group now operates three brands, Steigenberger, InterCity and Jaz in the City, but others are to come. The operator wanted to change its umbrella brand to confirm its international ambition...

News
13/09/2016 13h55

Meliá Hotels International prepares its future with its clients

Two working sessions are scheduled in September in London and Miami, including a group of clients on each occasion from properties belonging to the six brands offered by Meliá Hotels International....

Interviews
04/07/2016 16h06

Brian Povinelli, Senior vice-president and Global Brand leader at Starwood Hotels, in charge of Westin and Le Méridien brands

Povinelli joined Starwood in 2006 to lead global brand marketing for Sheraton during what was a pivotal time in the brand’s history, managing the marketing strategy and repositioning. After some...

News
23/05/2016 11h50

Radisson Red inaugurates its first European property in Brussels

Located near the European Parliament, the ex-Radisson Blu changed its color and style to adapt to a new clientèle looking for conviviality. Radisson Red wants to break the usual codes and counts on...

Analysis
07/04/2016 10h35

New clients, new behaviors, the keys to loyalty

Compared to previous decades, the global hotel industry is experiencing an unprecedented situation: the juxtaposition – and therefore the coexistence – of four generations of customers with different...

News
23/03/2016 16h08

Is there a new segmentation for commercial accommodations’ clients? How to reach them through personalized one2one marketing?

Olivier Cohn, Benoît Lamezec, Carl Michel, Françoise Houdebine and Pascal Visitanier touched upon the subjects of new behavior, customer segmentation for commercial accommodations, and the marketing...

News
09/03/2016 08h30

Hilton may enter the hostels market

The hotel group is preparing to add a new brand brand to its network to regroup inexpensive small hotels in large cities.

Reports
04/03/2016 16h28

Luxury hotel chains that are a hit on social networks (Infography)

Discover which hotel chains positioned on the luxury segment segment mave the most "Likes" and "Followers" on Facebook and Twitter!

19/02/2016 08h04

Global Lodging Forum 2016: Is there a new segmentation for commercial accommodations clients?

How has new consumer behavior made customer segmentation for commercial accommodations evolve in recent years? How to reach out to these clientele through personalized one2one marketing? What tools...

News
11/02/2016 10h40

Van Gogh's "Bedroom" on Airbnb

In connection to the current exhibition of three of Van Gogh's "Bedrooms" in North America for the first time at The Art Institute of Chicago, a collaboration with the museum has made it possible to...