European hotel activity Q1 2011: A promising Spring for the hotel industry

Capping 2011’s first quarter results, March stays in line with the continued growth of global performance of the hotel industry within the 27 countries of the European Union. In March, the two indexes remain positive, with a slight improvement in Occupancy Rate and a stronger push upward in Average Daily Rates. Therefore, the +5.7% growth in RevPAR across the board confirms the two preceding months’ trends (+7.5% and +5.3%) and forecasts a rather promising spring. For the first quarter 2011, European RevPAR posts a +5.9% growth.

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